Patone, the world’s color authority, has declared Radiant Orchid the color of 2014. Labeled a “captivating, magical, enigmatic purple,” Radiant Orchid builds on last year’s symbolic emerald renewal. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,” said Leatrice Eiseman, executive director of Carlstadt-based Pantone Color Institute. “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
The Color of the Year selection process is given thoughtful consideration annually. “To arrive at the selection each year, our color experts at the Pantone Color Institute quite literally comb the world looking for new color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention,” Eiseman said. “So while there are many colors in the running, we felt very strongly about this choice.”
“At one point in time, Radiant Orchid would have been considered strictly feminine as women have more typically used it in fashion and cosmetics. However, in recent years, we have seen more usage of this color for men in sportswear, and even in sports equipment like ski and snowboards,” Eiseman explained. “It has a history in men’s ties, striping’s in shirts and such. And now we are seeing it in high end suede loafers (Magnanni) and even in sneakers by Converse.”
Pantone is working with Keurig to develop a Radiant Orchid coffee brewer that will be available in Spring 2014.
Pantone and Valspar Paint, a leader in the paint industry, added Radiant Orchid, the 2014 Color of the Year, to the Pantone Universe Paint Collection by Valspar available exclusively at Lowe’s stores nationwide now.
Pantone is teaming up with Sephora for a collection that with be available in March 2014 for a limited time.
Radiant Orchid permeated the runways during the spring 2014 fashion shows and is already making its way onto the red carpet. Fashion designers featured in the PANTONE Fashion Color Report Spring 2014, including Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi, are incorporating Radiant Orchid into their spring collections and variations of this hue will carry into men’s and women’s clothing and accessories throughout next year.